New Beverages research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Mon Jun 30 2014] RTD tea remained the most consumed type of soft drinks in Vietnam. RTD tea attracts consumers for its naturally healthy image. Vietnam has been a traditional tea-drinking country, with many people drinking tea regularly. Thus, RTD tea provides a convenient, cooling and thirst-quenching format that most people can enjoy, which is more suitable for the hot weather compared to hot tea. Many RTD tea players also focus on its health benefits in their advertisement and promotion campaigns, continuously putting RTD tea on top of consumer choices for a soft drink.
Competitive Landscape
Tan Hiep Phat Group remained the leading player in RTD tea with 41% off-trade value share. The company has a few highly successful brands, such as Zero Degree Green Tea and Dr Thanh. Tan Hiep Phat was one of the first to launch RTD green tea and RTD herbal tea in Vietnam, both accompanied by very strong marketing and advertising campaigns to raise awareness of the brands and their health benefits. As such, it gained share quickly during the review period. In fact, the booming growth of RTD tea during that period was attributed partially to Tan Hiep Phat's efforts.
RTD tea is expected to grow with constant off-trade value CAGR of 9% over the forecast period. RTD tea will remain the most sought-after type of soft drinks for its health benefits, benefiting from the rising health and wellness trend in the country. More consumers will be attracted to naturally healthy thirst-quenching options like RTD tea, instead of other choices like carbonates.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in Vietnam market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTD Tea in Vietnam?
* What are the major brands in Vietnam?
* What flavors of RTD Tea, like green tea, are the most popular in Vietnam?
* Who is the consumer profile of RTD tea drinkers in Vietnam?
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