Now Available: Rtds/High-Strength Premixes in Kenya
Fast Market Research recommends "Rtds/High-Strength Premixes in Kenya" from Euromonitor International, now available
[USPRwire, Fri Oct 17 2014] Growth in the number of financially independent women in the country increased in line with growth of the middle-class during 2013. These women accounted for a large majority of the females found in bars and restaurants at any given time. This means that outlet owners are enjoying higher RTD sales.
Competitive Landscape
East African Breweries Ltd continued to dominate the category in 2013. This commanding position can be attributed to the fact that the company’s brands Smirnoff Ice and Redd’s have gained wider visibility in on-trade outlets due to their pack size, which positions them as direct alternatives to beer. In addition, the relatively sweeter taste of these brands, coupled with aggressive branding, not to mention the strength of the Smirnoff name, have contributed to their popularity among women, who tend to be concerned about the image of their beverage choices.
Rising per capita income and increasing population size are likely to mean a bigger female consumer base for RTDs/high-strength premixes, thus assuring producers of further growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Kenya market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTDs/High-Strength Premixes in Kenya?
* What are the major brands in Kenya?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: High-Strength Premixes, RTDs.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
