Recently published research from Euromonitor International, "Cafes/Bars in Japan", is now available at Fast Market Research
[USPRwire, Fri Dec 19 2014] Cafés/bars in Japan declined by -3% in current value terms to reach ¥4,670 billion in 2013. The negative growth was due to the contraction of bars/pubs by -4% in value terms, which is the largest category in cafés/bars in value terms. The majority of chained and independent bars/pubs in Japan are called “Izakaya,” which refers to Japanese-style bars/pubs which offer a range of food and drinks. Several factors negatively affected the performance of bars/pubs during 2013. One is the declining consumption of alcohol in the recent past. More consumers in Japan are drinking less alcohol due to increasing expenditure on other leisure activities as well as the increasing popularity of non-alcoholic beer and cocktails. Additionally, rather than going to bars/pubs where drinking is the primary purpose, consumers’ preference is shifting toward other eating places such as full-service restaurants where consumers can enjoy a small amount of alcohol in addition to the regular menu. This tendency is termed “choinomi” (quick drink) and it became a key trend during 2013.
Monteroza Co Ltd remained the leading player with a value share of 4% in 2013. The company operates several chained izakaya brands such as Uotami, Warawara and Shirokiya and continued to lead bars/pubs in terms of outlets, transactions and value sales. The value sales of the company declined in 2013 like most of the other players in the category. To develop an alternative business model, the company launched bento (Japanese meal box) home delivery service in May 2013. The bento menus which are full of healthy and nutritious ingredients are designed by dieticians weekly. Bento is delivered during dinner time to meet the rising demand for home delivery among workers and elderly consumers in single-person households who often eat dinner at home but are unable to cook. The delivery service was initially available in limited areas within Tokyo, but the company expanded its distribution network to neighbouring prefectures.
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