Just Published: "Non Caloric Sweeteners - Market Trends and Insights"
Recently published research from Canadean, "Non Caloric Sweeteners - Market Trends and Insights", is now available at Fast Market Research
[USPRwire, Wed Nov 05 2014] A comprehensive review of current and future non caloric sweeteners ingredients. The report investigates sweetener consumption drivers, ingredient industry players, soft drink sweetener consumptions and trends. Status with specific focus on global soft drink consumption patterns and influential global or regional brands. The report overviews the soft drink consumption patterns as well as describes individual sweetener ingredients by their usage, manufacturing and regulatory situations.
Key Findings
Amongst non-caloric sweeteners Aspartame is on a decline by losing minus 0.9 % growth annually in the global market within the coming three years.
The highest growth, as well as significant volumes, is observed in Acesulfame K and Sucralose within soft drinks; whereas Stevia Sweeteners still have some way before becoming mainstream.
* Sugared soft drinks still have the overhand in terms of consumption volumes, with XX million tons sugars consumed in 2013. In comparison the non-caloric sweeteners in soft drinks represents only XX million tons - or XX% of the total global soft drinks consumptions of sugar equivalents by weight (SEW).
* Synthetic sweeteners Ace-K and Sucralose are still the preferred choice in new soft drink innovations - Aspartame is losing out and Steviosides are gaining more ground. The opportunities to focus on in soft drinks are ice teas, hydrating sports drinks, fruit powders, and functional drinks.
* Soft Drinks manufacturers are facing demands for soft drinks with reduced sugar per serving in most markets. Sugar reduction is a major activity- but not always one for one sugar equivalent to be replaced with non-caloric sweeteners. Types of sweeteners used have become more diverse and have forced brands owners to gain formulation and price point expertise in many different non-caloric sweetener systems.
* The sweetener industry is actively gearing towards consolidating global market positions, as well as having diverse new business investments in new non-caloric sweeteners.
* With the very volatile and dynamic market of non-caloric sweeteners, the activity of patent filings is an important tool for long term protection of investments.
* Carbonated sodas are by far the largest market for non-caloric sweeteners, followed by powdered drinks, ice teas, and RTD sports drinks
* Geographical differences in sweetener choices are related to regulatory, traditional, and cost pricing issues.
Synopsis
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