New Beverages research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Wed Mar 11 2015] Massive investment in both technological equipment and marketing campaigns delivered excellent rewards to bottled water sellers in 2014. Admittedly, favourable weather during the summer is required to succeed each year. Still, industry speakers deservingly consider that their own actions and decisions were behind the strong performance in 2014.
Competitive Landscape
Birštono Mineraliniai Vandenys ir Ko UAB was the leader of the fragmented category in 2014. However, its share in monetary terms stood at an unimpressive 15%. Most of the revenue was brought in by the widely-known Vytautas brand. However, sales dipped in 2014, as consumers demanded water of milder taste.
With occasional ups and downs determined by cold summers in one year or the other, bottled water is set to keep growing. The forecast growth by an off-trade constant value CAGR of 3% will largely be due to premiumisation. Firms have spent lavishly in recent years, effectively encouraging shelf owners to forget about any chance of establishing private label goods. The increasingly healthy lifestyles of Lithuanians and rising affluence will drive growth, and the review period’s constant value CAGR of 1% will be bettered.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Lithuania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bottled Water in Lithuania?
* What are the major brands in Lithuania?
* How important is the direct selling method of distribution in Lithuania for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Lithuania?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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