Asian Speciality Drinks in the Netherlands - New Market Report
Recently published research from Euromonitor International, "Asian Speciality Drinks in the Netherlands", is now available at Fast Market Research
[USPRwire, Wed Jun 18 2014] In 2013 Asian speciality drinks continued to register very strong growth as the niche category registered double digit growth in both value and volume terms. Asian speciality drinks has been present in the Netherlands for quite some time. The main reason for this is the long-standing presence of a strong Indonesian community and Indonesian speciality grocery stores, called tokos, which have stocked these types of drinks for many years.
Competitive Landscape
Due the sudden rise in popularity and availability of Mogu Mogu, Real Tropical Food rapidly became the leading force in Asian speciality drinks, while previously the company behind the Foco brand, Lim & Co, was the leader in this category. Mogu Mogu enjoyed an off-trade value share of 71% as the company sold roughly six million bottles of the product in 2013.
Expectations are that Asian speciality drinks will register further growth over the forecast period. Major retailers are beginning to recognise that there is a market for this type of niche product. Given the fact that the Netherlands is a multicultural country these type of speciality drinks have more potential for growth and this will be recognised by major retailers who are expected to begin to stock a selection of Asian speciality drinks, which will probably include Mogu Mogu.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Asian Speciality Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Asian Speciality Drinks in Netherlands market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Asian Speciality Drinks in Netherlands?
* What are the major brands in Netherlands?
* Who are the key consumers of Asian Speciality drinks in Netherlands?
* Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
* What recent packaging innovation and market trends have appeared in the past year?
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