LicenseBox Inks Deal for Humphrey Bogart and Gary Cooper for online games
Classic Hollywood Icons Humphrey Bogart and Gary Cooper to be used in new on-line games.
[USPRwire, Thu Jul 06 2006] New York based LicenseBox- A Moda Entertainment company announces that it has reached an agreement with Ikoncity a subsidiary of Castletown Limited to utilize two of America’s best known and beloved film star’s for online gaming competitions. Humphrey Bogart and Gary Cooper will appear in a series of video games on the newly launched microsite www.ikoncity.com.
The use of Bogart and Cooper represent a collaborative effort on the behalf of LicenseBox and Ikconcity to introduce these classic film personalities to a new generation of fans via gaming on the world wide web. “Ikoncity is proud to be associated with LicenseBox in our efforts to introduce both Humphrey Bogart and Gary Cooper to a whole new fan base.” said Chris O’Farrell, the London based microsite founder. “It speaks to the timeless qualities of both Humphrey Bogart and Gary Cooper that find interest to a whole new generation almost 50 years after their death.” said Richard Zampella The VP of LicenseBox, the New York City based company that is the exclusive representative of both Mr. Bogart and Mr. Cooper.
Ikoncity will feature both Humphrey Bogart and Gary Cooper in arcade and quiz games and offer online communities to classic Hollywood fans. Prizes will include a vast number of Humphrey Bogart and Gary Cooper DVD box sets and memorabilia. Ikoncity is a one-of-a-kind destination where fans can meet online, compete for valuable prizes and access a wide range of content unique to their favorite celebrities.
ABOUT LICENSEBOX
LICENSEBOX is a MODA Entertainment Company and is a broad based merchandising and licensing company that represents some of the biggest legends of Classic Hollywood including Humphrey Bogart, Lauren Bacall and Gary Cooper among others. LicenseBox has an in-house design division, and affiliations with publishing, film, theatrical, and television through its parent company. www.modaentertainment.com/licensing.html
ABOUT MODA ENTERTAINMENT
Founded in 1997, MODA Entertainment, Inc., headquartered in New York City, is a full service multimedia entertainment company involved in development, production, packaging, marketing, distributing and licensing in all on and off-line media.
www.modaentertainment.com
ABOUT IKONCITY
IKONCITY is the brainchild of a partnership between Declan O’Farrell and Chris O’Farrell, a father and son team who share a love of sports and believe that fans should be given more opportunities to be rewarded for their dedication and loyalty. Taking their ideas to fans themselves, they built on their initial concepts to develop an entertainment product which fans themselves would like to see. Putting fans first and a recognizing the opportunity made available by the internet to reach fans the world over, the idea for IKONCITY was born: to build an online destination where sports fans could compete for valuable prizes unique to their favorite teams. www.ikoncity.com
For more information, please contact Richard Zampella, VP of Licensing, LicenseBox - A MODA Entertainment Company. Tel: 212.873.3324; Fax: 212.504.3215;
Email: rzampella@modaentertainment.com Web: www.modaentertainment.com
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