Fast Market Research recommends "World Cigarettes Zimbabwe" from ERC, now available
[USPRwire, Mon Sep 29 2014] World Cigarettes Zimbabwe focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Zimbabwe, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Key Findings
Since 2009 the Zimbabwe cigarette market has expanded by 76% to reach 2.8 billion pieces, equating to 225 pieces per head.
BAT again dominates with around 56% of the market although it has come under pressure in recent years from Savanna Tobacco, which in fact took market leadership in 2011. In 2012 Savanna's domestic sales fell sharply as it diverted output to exports and BAT took leadership again. Initial indications for 2013 are that Savanna's sales were down from a peak of 1.2 billion pieces in 2010 to just 400 million pieces.
Companies Mentioned in this Report: British American Tobacco Zimbabwe Ltd, Savanna Tobacco
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