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[USPRwire, Tue Mar 10 2015] While Romania boasts a wide array of tourist attractions, its tourism market is underdeveloped and facing significant challenges (such as poor infrastructure and political tens ions in neighbouring countries). In addition, Romania has been overly reliant on attracting visitors of neighbouring countries and has struggled to attract visitors from more prosperous countries. However, if it can convince countries such as Germany and the Netherlands that it can function in the Schengen Area, inbound and outbound travel are likely to increase substantially.
The mixture of resorts and natural beauty combined with geographic locations and a lower cost of goods and services means that Romania is an attractive country to visit, particularly for countries with lower purchasing power. It is, thus, unsurprising that Romania's main source markets for inbound tourism comprise nearby European countries, with neighbours Hungary, Moldova and Bulgaria as the top three source markets. This is set to continue in the near-to-medium term, particularly if the country is denied access to the Schengen Area.
Even though inbound tourism is set to grow, due to improving economic conditions in main source markets, growth remains limited if Romania fails to attract tourists from more affluent countries within Europe, which will also affect the growth potential for tourism receipts. Romania's tourism industry is furthered threatened by a negative reputation regarding crimes against foreigners, human and drug trafficking, putting off potential visitors who are largely unaware of Romania's natural beauty and vast array of sights. Clearly, efforts must be made to promote the country's positive aspects in order to eliminate misconceptions.
Indeed, government initiatives are being put in place in order to attract more travellers to the country by selling the natural beauty and history that can be found there, combined with an increasing amount of adventure tourism. One such initiative...
The Romania Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's Romania Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Romanian tourism industry.
Key Benefits
* Benchmark BMI's independent tourism industry forecasts for Romania to test other views - a key input for successful budgetary and planning in the Romanian tourism market.
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