New Consumer Goods market report from Euromonitor International: "Polishes in Malaysia"
[USPRwire, Wed Oct 22 2014] Polishes registered current value growth in 2013 to achieve sales of RM27 million, of which RM21 million came from shoe polish, RM4 million came from furniture polish and RM2 million from metal polish.
Competitive Landscape
SC Johnson & Son (M) Sdn led polishes with sales of RM17 million and a value share of 63% in 2013. This was followed by Bata (Malaysia) Sdn with a value share of 9%. SC Johnson & Son (M) Sdn led due to the brands Kiwi and Pledge continuing to hold the top two positions within polishes in 2013.
Industry Prospects
Sales of polishes are expected to decline at a CAGR of 1% at constant 2013 prices over the forecast period. This expected performance is worse than that recorded over the review period. Similarly, all categories within polishes are set to record decline at constant 2013 prices over the forecast period. This could be due to a shift in products used by consumers. In all categories, consumers are expected to move towards buying items that do not require polishing or involve the least amount of upkeep. This shift in demand could be larger than predicted, which presents a threat to the forecast performance of polishes.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Malaysia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Polishes in Malaysia?
* What are the major brands in Malaysia?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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