Writing Instruments in China - New Report Available
Recently published research from Euromonitor International, "Writing Instruments in China", is now available at Fast Market Research
[USPRwire, Wed Jan 21 2015] Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the first three ranking companies are domestic. As writing instruments is a market with already-low profit margins, local companies have had to resort to massive production and irrational product promotions in order to expand their sales. Their incentives, backed by strong production capacity, can often be harmful to their brand image. Therefore, endeavours from leading companies in particular in terms of technology, product and management innovation were largely seen in 2014 in pursuit of long-term sustainable successes.
Shanghai MG Stationery Inc continued to lead in writing instruments, with a retail value share of 13% in 2013. The company specialises in manufacturing writing instruments and has an extensive product portfolio. Creativity and innovation are emphasised in the design of the company’s products. For example, a successful product series under themes of “Blessed by the Temple of Confucius”, “Miffy”, “Ddung” and “Snoopy” were particularly welcomed by students as they are either inspired by these printed cartoon images. The company’s research and development activities support its capacity to launch new products every week, even during the busiest months when the back-to-school stimulus is in force. The proficient use of distribution channels also leads to the company’s success. The company runs its chained M&G stationers, with both self-owned and franchised outlets across the country.
Industry Prospects
Consumer demand for writing instruments will remain steady in China, with a constant value CAGR of 10% expected over the forecast period. Although the growing popularity of smartphones and tablets poses a long-term threat, writing instruments will remain necessities for students and office and government workforces.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Writing Instruments industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Writing Instruments in China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
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