Fast Market Research recommends "Vacuum Cleaners in Canada" from Euromonitor International, now available
[USPRwire, Mon Feb 02 2015] The category remained steady in Canada in 2014, with value and volume growth commensurate with the previous year. Pricing continued to be highly competitive, as mass retailers, such as Wal-Mart, and DIY chains, such as Canadian Tire, commonly featured discounted pricing on vacuums in all categories. In fact, Dyson Canada, the high-end brand owner which is known to avoid promotions and maintain its premium pricing as an aspirational brand, featured pricing discounts in 2014 for the first time in Canada as the company felt the general market pressure. Other premium brands, such as Electrolux and Hoover, also commonly offered periods of price discounting during the year in an illustration of the current market environment.
Competitive Landscape
Bissell was the leading company in the category with a 23% volume share in 2014. The company maintained its share through expanding distribution through mass, hypermarket and DIY channels, such as Canadian Tire and Lowe’s, as well as specialist home goods stores, including Bed Bath Beyond and Home Outfitters. Bissell offered bagless canister vacuums for less than CAD90, thereby competing in the value range for brand name units. The company introduced a Steam Vacuum Mop all-in-one unit at under CAD200 for its launch price, which was on trend in that 2014 witnessed multi-function appliances increase in demand.
Vacuum cleaners is expected to post CAGRs of 4% in value at constant 2014 prices and 3% in volume over the forecast period, as moderate growth in unit prices in constant value terms maintain value despite trends towards discounting. Growth is anticipated to pick up slightly after 2016 as the housing market recovers, bringing more home owners to the market, although the primary driver will remain along the lines of general population increase and replacement purchases.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vacuum Cleaners industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vacuum Cleaners in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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