Report Published: "Large Cooking Appliances in Mexico"
New Consumer Goods market report from Euromonitor International: "Large Cooking Appliances in Mexico"
[USPRwire, Fri Feb 06 2015] Manufacturers of large cooking appliances in 2014 offered a wide range of options and new functions mainly in cookers and ovens, and some special features in hobs and cooker hoods. As in other categories the main driver is saving, and manufacturers have developed heating and cooking technologies to minimise time spent cooking and also to help users regulate heat and temperature depending on container materials and type of meal. With such technologies consumers save energy, gas and time. Premium brands such as Electrolux, Maytag, Teka and GE Profile offer touchscreen controls and luxury accessories. In ovens manufacturers offer a diversity of functions to compete with microwaves and toasters.
In 2014 the largest players in large cooking appliances were Controladora Mabe and Whirlpool México, with respective volume shares of 65% and 17%. As in other categories within major appliances, these large players are positioned with a wide range of products in different segments to reach all types of consumers. For instance, Mabe enjoys strength in the standard-premium segment and a strong presence in government housing projects, while Whirlpool accounted for an 8% share in the standard segment. In the economy segment Acros accounted for a 9% share, competing with IEM, Mabe’s brand, which accounted for 12%.
Industry Prospects
Over the forecast period the large cooking appliances category is predicted to see CAGRs of 4% in both retail volume and constant value terms. Manufacturers will continue to innovate in design, special features and functionality. They will seek to offer new products every year to attract those consumers who do not own large cooking appliances, or are planning to purchase a new unit that can enable them to save energy or time.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Large Cooking Appliances in Mexico market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
