Fast Market Research recommends "Oral Care in Japan" from Euromonitor International, now available
[USPRwire, Wed Oct 22 2014] Value sales of oral care grew by 1% in 2013 as growing health and wellness concern amongst consumers unexceptionally impacted the category. Consumers are more concerned about the health of their teeth and are purchasing products that can resolve individual teeth concerns. Consumers are purchasing the most suitable functional toothpastes in response to their concerns and are less resistant to dental floss as they perceive flossing to be good for their oral health. The combined effect of growing concern towards oral health and a growing aged population that uses dentures led to the growth of oral care in 2013.
Lion Corp remained a leading player in oral care with value share of 26%. The company owns a wide portfolio under of oral care products, including flagship toothpaste Clinica. As a leader in oral care, the company has positively introduced new products. In 2012, the company launched a toothpaste product for sensitive teeth under Dentor Systema brand, Dentor Systema Shimiru Care Hamigaki, which encourages consumers loyal to Dentor Systema to try products for sensitive teeth. Although the company remains a leader, the company saw its value share gradually decrease over the review period, mainly because of introduction of innovative products by small and mid-sized manufacturers.
Industry Prospects
Value sales of oral care are estimated to grow at a 1% value CAGR (at constant 2013 prices) over the forecast period. Consumer awareness towards oral health and oral beauty is expected to further permeate Japanese society, which will drive the growth of dental floss and toothpaste during the forecast period. Besides, as Japan is accelerating its aging, the number of denture users will increase, which will necessarily raise demand for denture care.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Oral Care in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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