Fast Market Research recommends "Incontinence in Taiwan" from Euromonitor International, now available
[USPRwire, Thu Sep 18 2014] Much like its regional neighbours, improved healthcare and longer life expectancies have led to a rapidly ageing population in Taiwan. The population aged above 65 stood at 2.6 million in 2013, growing by over 3% from 2012. This has contributed to the growth of incontinence volume and value sales as a larger elderly population and longer lives mean a greater demand for incontinence products.
Competitive Landscape
Sancella Taiwan Enterprises led incontinence with a 44% value share in 2013, increasing its market share over 2012. Following its acquisition of Taiwan-based Everbeauty Corp, Sancella Taiwan obtained the leadership position in mid-2012. The acquisition saw the company consolidate its position in incontinence with the brands Dr P and Tena. Dr P, which was heavily advertised at the end of the review period, and offers pads as well as pants, managed to maintain its popularity amongst consumers. Tena accounted for a smaller value share, although it is also attracting consumers' interest for its light incontinence products.
The ageing population in Taiwan will remain a key driver of growth in incontinence in the forecast period, with the population aged above 65 expected to increase at a faster rate each year. The consumer base will continue to increase by over 4% a year, whilst longer life spans will further expand volume demand. Increased awareness of the benefits of incontinence products and the reduced social stigma of using them will also push the constant value performance of incontinence products in the forecast period. Incontinence is expected to increase by a constant value CAGR of over 6% in the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Taiwan market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Incontinence in Taiwan?
* What are the major brands in Taiwan?
* What are the most important channels for incontinence products?
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