New Consumer Goods market report from Euromonitor International: "Cat Food in Peru"
[USPRwire, Tue Sep 23 2014] Cat food is likely to maintain the positive trajectory seen in 2013 through 2014. Lifestyles changes for Peruvians living in urban areas, such as opting for smaller living spaces and experiencing tighter schedules, are favouring the purchase or adoption of a cat as a pet, as they adapt easily to small spaces and are accustomed to spending long hours by themselves. In addition, advertising campaigns of leading players are contributing to raising awareness about the nutritional benefits of purchasing prepared food for cats. As a result, cat food experienced a 13% growth rate in current value terms in 2013.
Competitive Landscape
The competitive landscape in 2014 is expected to be similar to the one in the previous year. Local company Rinti SA, which achieved a 42% value share in 2013, will remain the indisputable leader in cat food, thanks to carrying a good range of brands within economy and mid-priced segments, and having an excellent distribution. Meanwhile, multinationals Nestle Peru SA and Master Foods Peru Srl will continue supporting their brands with strong advertising and by periodically launching added-value brands.
Cat food will achieve a value CAGR of 9% at 2014 constant prices over the forecast period, driven by rising disposable incomes among Peruvian consumers and the trend of people living in smaller homes in urban areas. Tighter schedules will also contribute to more people opting for a cat as a pet, as they need less time commitment compared with dogs. Moreover, consumers are expected to progressively opt for prepared food, due to its convenience and rising awareness of its nutritional benefits.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cat Food industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cat Food in Peru market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cat Food in Peru?
* What are the major brands in Peru?
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