Fast Market Research recommends "Dog Food in Turkey" from Euromonitor International, now available
[USPRwire, Wed Dec 10 2014] Dog food in Turkey is expected to record healthy current value growth over the course of 2014, rising by 17%. This strong performance is set to be fuelled by the value growth being recorded in economy products. The quality of economy dog food continues to increase in Turkey thanks to new investment being made by local manufacturers. In 2010, the government set the Genetically Modified Organisms (GMO) threshold at 0.01% for Turkey (compared with 0.09% in the EU); thus, some products, specifically those under the premium segment could not enter the country. When the ban on the use of GMO products was lifted in Turkey at the beginning of 2013, this resulted in improved value growth for premium products, contributing dog food value growth over the review period.
In 2013, Tropikal Bahce ve Evcil Hayvan Urunleri AS overtook Nestlé Purina to become the leading dog food manufacturer in Turkey, having increased its value share by seven percentage points over the course of the year to reach 20%. The company produces the economy dog food brand Goody and the medium-priced dog food brand Champion. In 2014, the company is expected to preserve its leading position thanks to the strong performance of its Goody and Champion brands within dog food.
Industry Prospects
Dog food is expected to register positive value growth in Turkey over the forecast period, rising in value at a CAGR of 11% in constant 2014 terms. The main driver of value growth in the category over the forecast period is set to be rising demand for economy dog food and rising unit prices due to the ongoing decline in the exchange value of the Turkish lira against the euro, which is due to the unstable economic conditions in Turkey. Moreover, prepared dog food is expected to register strong value growth due to the declining use of table scraps to feed pet dogs, which is due mainly to the rising awareness of the nutritional benefits of prepared dog food and the higher number of health-positioned products in the category over the forecast period. In addition, the wider availability of dog food products in retail channels and the increasingly wide variety of products available in the category are also set to fuel demand for prepared dog food in Turkey during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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