Market Report, "Smoking Tobacco in Saudi Arabia", published
Fast Market Research recommends "Smoking Tobacco in Saudi Arabia" from Euromonitor International, now available
[USPRwire, Mon Dec 01 2014] The consumer base for RYO tobacco has become the smallest in Saudi Arabia. In 2013, RYO tobacco continued to decline, with volume sales falling by 4% and value sales by 6% in current terms.
Competitive Landscape
In 2013, Al Nakhla Tobacco continued to lead smoking tobacco, seeing its volume share increase by one percentage point to 65%. The company continued to invest in offering consumers a variety of flavours, which is key to winning customers in this category. In 2011, the company launched various new flavours, particularly under its Mizo range, including raspberry, blueberry and lychee. The company’s brands Fakhfakhina, El Basha and Nakhla are widely available across the country, especially in tobacco specialists, and enjoy strong brand loyalty. In addition, the introduction of Nakhla's new Mix Ice flavours in 2012 also helped the company to gain share.
Smoking tobacco is expected to post both a volume and value CAGR of 7% at constant 2013 prices over the forecast period, up from CAGRs of 6% over the review period. This indicates that the smoking tobacco trend will continue to be on the rise, primarily because of water pipe tobacco. Saudi Arabia has one of the largest young populations, with these young consumers being very fond of shisha and constantly experimenting with new flavours. This trend is expected to continue over the forecast period and will encourage tobacco companies to step up their efforts to introduce further innovative flavours. Young consumers regard shisha as part of their culture and shisha is therefore a popular aspect of social gatherings. Water pipe smoking is also perceived, by some, to be less harmful than smoking cigarettes, which will further stimulate growth of the category.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Saudi Arabia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
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