Market Report, "Small Cooking Appliances in Turkey", published
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Mon Feb 02 2015] There is a strong tradition for coffee in Turkey, with the growth of specialist coffee shops further increasing consumers' interest in coffee in the country. With rising economic concerns, a growing number of consumers however sought to replicate speciality coffee drinks at home. This trend notably fuelled growth for espresso coffee machines, which saw the strongest growth across small cooking appliances in 2014 at 42%.
Competitive Landscape
Arçelik continued to be the leading player in small cooking appliances at the end of the review period with 21% retail volume share. The company benefits from strong customer trust in its Beko and Arçelik brands and from offering a wide product range across small cooking appliances. The company notably ranked first in toasters, freestanding hobs and standard coffee machines in 2014 and second in mini ovens, breadmakers and electric grills. The company also benefits from its vast network of branded electronics and appliance specialist retailers across the country.
Following sluggish growth in 2014, small cooking appliances is expected to return to stronger retail volume growth in the forecast period with a CAGR of 3%. Growth will be fuelled by a stronger economic performance, urbanisation and busier consumer lifestyles, encouraging consumers to buy time-saving small cooking appliances. Growth is however set to remain lower in comparison to that seen for the review period as a whole, when growth was boosted by widening credit availability. Many consumers are expected to remain focused on saving rather than spending in the forecast period, constraining sales growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Turkey market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Small Cooking Appliances in Turkey?
* What are the major brands in Turkey?
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