Fast Market Research recommends "Jewellery in Brazil" from Euromonitor International, now available
[USPRwire, Mon Jan 19 2015] Costume jewellery has increased participation within jewellery category in Brazil because it is considered as modern and fashionable as well as generally more affordable. In addition, the 2014 FIFA World Cup event held in Brazil had a good impact on sales of costume jewellery as foreign tourists for this event was composed of young men (25-35 years old) that acquired souvenirs for their girlfriends and other women.
Competitive Landscape
Jewellery is a very fragmented category in Brazil in which small and medium companies or “others” accounted for a value share of 81% in 2014.
Industry Prospects
2013 and 2014 have been difficult years for real jewellery products in Brazil due to negative macro-economic trends such as high inflation, consumers being more indebted and lower GPD growth. However modest it will seem, volume growth over the forecast period at a 2% CAGR will be an improvement over the slightly negative CAGR seen in the review period (2009-2014) – in spite of a more pessimistic scenario seen for the overall economy, also affecting superfluous products. The 2014 World Cup held in Brazil had little impact in sales of real jewellery, thus will not have helped boost the forecast period CAGR very much.
Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jewellery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jewellery in Brazil market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* How do sales of costume jewellery compare to real jewellery in Brazil?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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