New Consumer Goods market report from Euromonitor International: "Dog Food in Japan"
[USPRwire, Mon Dec 08 2014] Total expenditure of calories continued to fall in 2013, due to the decline in the dog population and preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and the increase in single-person households. More Japanese people live in apartments, which militates against the keeping of some pets while some apartment blocks have rigid regulations on pets. Also, since dogs require regular walks, it is harder for single-person households to own dogs. Owners tend to prefer small breeds, as more people keep dogs indoors. The declining expenditure of calories was informed by the shift in living habits of Japanese people, leading to retail sales declines of 3% in volume terms and 2% in current value terms in 2013.
Competitive Landscape
Mars Japan remained the leading player in dog food in 2013 with a retail value share of 19%. Offering a wide assortment of product types and flavour variants under its Pedigree, Royal Canin, Cesar and Chappi brands, the company was the clear leader in economy, mid-priced and premium wet dog food. As the leader in wet dog food, Mars Japan ran a campaign (”Wet Food Diet”) to stimulate the demand for such products in 2013. Because the calorie content of wet food is one quarter that of the same volume of dry food, the manufacturer promoted the former as a good dietary source and an aid for the prevention of obesity in dogs.
The lifestyles of Japanese consumers are expected to keep shifting during the forecast period. More Japanese consumers are likely to live in urban environments and the number of single-person households is projected to grow. Amid the changing lifestyles of consumers, the total calorie expenditure of dogs is estimated to decline, alongside a fall in the dog population and the miniaturisation trend. Therefore, retail volume sales of dog food are projected to decline by a 1% CAGR over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Japan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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