New Consumer Goods market report from Euromonitor International: "Footwear in Italy"
[USPRwire, Wed Oct 22 2014] Having been hit hard by the difficult economic conditions in recent years, many Italian consumers have reduced their expenditure on footwear, which led to volume and current value sales in the category declining by 4% during 2013. That said, the expanding range of low-cost footwear offered by leading brands such as Bata, Zara, H&M and Mango helped to limit the volume decline in footwear during 2013, although this downtrading did contribute to the value decline recorded in the category during 2013.
Competitive Landscape
Tod’s SpA and Nike Italia SRL were the leading companies in footwear in Italy in 2013, each with a value share of 5%. Tod’s continues to focus on offering more expensive footwear to high-income consumers. The company’s designs combine comfort with superior designs which adhere to the latest fashion trends. Nike, meanwhile, continues to focus on offering sports shoes to a wide range of consumers as it persists with its strategy of offering new concepts and brightly coloured shoes with a high level of innovation and design.
Footwear in Italy is expected to decline in value by 1% in constant 2013 terms over the course of the entire forecast period, with volume growth set to remain static. However, volume sales are set to continue declining slowly during the first half of the forecast period, with growth turning positive towards the end of the forecast period. As the economic situation is expected to improve in Italy, consumers will begin to spend more on footwear again during the second half of the forecast period. Indeed, the picture of on-going economic uncertainty which characterises demand for footwear in many European countries and the ongoing economic recession in Italy mean far from exciting prospects for sales of Italian footwear during the forecast period, not only at domestic level, but also in Italy’s main footwear export territories, which are other countries of the EU.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Italy market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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