Food Preparation Appliances in Poland - New Market Research Report
Fast Market Research recommends "Food Preparation Appliances in Poland" from Euromonitor International, now available
[USPRwire, Tue Feb 09 2016] Convenience is becoming increasingly important, which is resulting in the great performance of appliances offering convenient solutions. Products such as blenders, mixers or food processors are increasingly appealing to consumers and are frequently used in the kitchen. On the other hand, increasing health awareness is also having a positive impact on the category’s development. Food preparation appliances allow the quick and easy preparation of soups, cocktails, and fresh juices etc., which make them particularly popular among young families and singles with limited time for meal preparation.
Competitive Landscape
Zelmer continued to lead volume sales in 2015 with a 37% share. However, it should be noted that Zelmer’s share shrank by one percentage point due to the rapid development of the category and the resultant increased competition. Although the company went through the acquisition by a global company BSH, for many Poles the brand is still associated with Polish origin, which encourages them to purchase Zelmer instead of any other well-known international brand.
Over the forecast period, volume sales of food preparation appliances are expected to increase at a CAGR of 3%. The ongoing trend for healthy lifestyles and well-balanced diets as well as convenience will be the main factors stimulating further growth. Relatively good economic conditions will have a positive impact on the category’s development as an increasing number of consumers will be able and willing to purchase appliances that make cooking easier and more interesting.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food Preparation Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Food Preparation Appliances in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Food Preparation Appliances in Poland?
* What are the major brands in Poland?
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