Childrenswear in South Africa - New Report Available
Recently published research from Euromonitor International, "Childrenswear in South Africa", is now available at Fast Market Research
[USPRwire, Tue Oct 21 2014] Players within childrenswear increasingly harnessed pester power in their attempts to drive sales at the end of the review period, expanding their range of products featuring popular cartoons. The most popular licensed characters in childrenswear in South Africa at the end of the review period included Ben 10, Sofia, Hello Kitty, Hannah Montana, Doc McStuffins and Mickey Mouse. Most leading retailers of childrenswear offered such products in 2013, relying on children to drive purchasing decisions.
Competitive Landscape
Edcon Holdings was the clear leader in childrenswear throughout the review period and accounted for 17% value share in 2013. The company largely owes its lead to economy brand Jet, which was the leading brand in childrenswear in the year with a value share of almost 11%. Jet further gained share in 2013 over the previous year, as consumers sought out good quality but affordable options. However, Edcon overall lost share marginally in 2013 over the previous year. This was chiefly due to a poor performance for its Edgars department stores brand, as the company began to restrict its offer of consumer credit.
There is expected to be a shift towards better quality childrenswear in the forecast period. Consumers are expected to seek out good quality products at affordable prices from the leading brands. South Africa's minority of upper-mid- to high-income consumers may opt for ethical, environmentally-friendly or niche premium childrenswear-specific brands such as Naartjie Kids. However, this trend will however mainly benefit the leading players such as Edcon's Jet, which offer affordable and good quality childrenswear as part of a wider range of apparel and footwear. This trend is expected to result in growing consolidation within the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in South Africa market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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