Fast Market Research recommends "Childrenswear in Portugal" from Euromonitor International, now available
[USPRwire, Fri Nov 21 2014] Despite seeing a strong decline in sales in 2013, driven by the current economic downturn and consumers' declining purchasing power, childrenswear was able to perform better than adults' clothing. In times of economic difficulties, parents want their children to feel the least possible economic restrictions, frequently depriving themselves to buy things for their children. At the same time, children are always growing, and often the clothes bought are not able to be worn the year after, fuelling demand in the category.
Competitive Landscape
Strongly rooted in the Portuguese market, and with a wide number of stores spread all over the country, Zara was able to maintain its lead in childrenswear in 2013, with a 14% value share, thanks to its good price-quality offer and fashionable products. In addition to multi-segmented Zara stores, Inditex also possesses 19 Zara Kids stores around the country, with the offer under the Zara and Zara Kids brands covering all categories within childrenswear.
Childrenswear is forecast to return to a positive performance in value terms at constant 2013 prices by 2016, with similar performances forecast for the different categories within childrenswear. As the economic landscape improves and consumers have higher disposable incomes, demand for childrenswear is anticipated to rise, also fuelling average prices. Nonetheless, the capacity for growth in the category will always be limited by the country's low birth rate, which in 2018 is expected to be 9%.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Portugal market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Childrenswear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
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