Burberry announces opening of third store in Japan
Burberry, the international luxury brand, announced plans to open a new flagship store in Tokyo, the third to be operated with its licensee partner Sanyo Shokai.
[USPRwire, Thu Apr 19 2007] Burberry is scheduled to open its third store in Japan this summer, in August 2007.
The new Burberry store will be situated in the Shin Tokyo Building in the Marunouchi district, Tokyo's premier luxury retail area located in the city's prestigious central business district. It encompasses 810 square metres or 8,700 square feet and will extend over one floor only.
Commenting on the opening, Angela Ahrendts, Chief Executive, said: “The opening of the Marunouchi store is an important part of our corporate strategy to increase the Burberry retail presence globally.”
The first Burberry store in Japan opened in the Ginza district of Tokyo in December 2000. The Burberry Ginza store encompasses 1,300 square metres and is set out over seven floors. The second flagship store opened its doors in the Omotesando district of Tokyo, in April 2004. It encompasses 6,000 square feet over two floors.
The newest Burberry store in Marunouchi brings the total retail selling space in Japan to 2,670 square metres or 28,700 square feet and complements the premier position of Burberry in the leading Japanese department stores.
The new Marunouchi store will primarily feature the launch of the second Burberry Icon Accessories Collection. Launch event plans have not been revealed as yet.
The Burberry Prorsum and Burberry London lines will be showcased across menswear, womenswear and accessories product categories. In addition the store will carry Burberry Timepieces, Burberry Eyewear, and Burberry Fragrances.
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