Muscle Beach® Turns Industry’s First Ever Double Play

Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added two different types of fitness clubs to its growing family, scoring the industry’s first ever double play.

[USPRwire, Thu Mar 04 2010] Muscle Beach®, the innovative fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added two different types of fitness clubs to its growing family, scoring the industry’s first ever double play.

According to Founder and Chairman, Daniel Tschirret, “Back in 2008, we became the first fitness entity to ever celebrate 75 years of existence. As such, we stand alone as the longest running fitness brand of all time. In 2009, we followed that by becoming the first ever FEE-FREE system of organized clubs.”

Today it’s 2010, and the company has once again scored another industry first; becoming the first fitness club chain in history to hold multiple club formats. Muscle Beach® now spans one end of the spectrum to the other; from the smallest of clubs, a compact fitness center, all the way up to the largest of clubs, an athletic club.

Tschirret goes on to say, “There are gym chains, fitness center chains, PT chains, compact chains, women’s chains, seniors’ chains, but we’re the only chain that brings them all together under one brand.”

Don’t blink though, because word has it that the industry’s first triple play is rapidly approaching. Although Tschirret declined further comment, reliable sources say that a personal training studio will soon be joining the prestigious brand.

“Once we’ve got that third format under our belt, we’ll totally dominate the industry top to bottom,” he added.

To brand your fitness business with The Most Trusted, Most Respected Name In Fitness™, call 413-242-1111 or visit musclebeachbrand.com.

About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. Offering more fitness businesses than any other brand, Muscle Beach® stands alone as the world’s largest fitness entity.

Contact :
Daniel Tschirret, MBA
Muscle Beach®
2378 Boston Road Suite 522
Wilbraham, MA 01095
413-242-1111
info@musclebeachbrand.com
http://www.musclebeachbrand.com