Fast Market Research recommends "Home Care Packaging in Russia" from Euromonitor International, now available
[USPRwire, Tue Jan 20 2015] The steady development of home care packaging continued in 2013. It was mostly affected by the fact that home care is moving towards saturation and since there is no way for the main players to attract new customers, they have to compete with existing competitors. Brand attractiveness is one of the most important factors in this struggle and packaging plays a major role in improving brand image for home care products. Thus, manufacturers are looking to distinguish their products through packaging. Currently, international, well-known brands have much more attractive packaging in home care products, whereas domestic brands, in general, look quite simple and less attractive. However, in 2013 there was quite a lot of activity in terms of packaging development among domestic brands as well. Manufacturers are focused not only on the design of packaging, but also on its functionality.
More sophisticated materials are expected to be seen in home care packaging in the forecast period. Other plastic bottles are expected to become more popular in the near future, with this pack type predicted to record the fastest growth rate over the forecast period. The growing prices for polypropylene and increasing environmental awareness will push the packaging industry towards innovative and reliable materials. Overall, an increasing number of companies will be improving the design of their packaging, especially among local manufacturers, as they will want to retain and attract new customers. Packaging design will become a more important tool for competition.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care Packaging industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Care Packaging in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What are the major food pack types and how are they performing in Russia?
* How are consumption trends impacting the food packaging landscape?
* What have been the key trends seen in new packaging developments?
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