China Ready Company author to speak at Emerging Dragon conference

Author Steven Ganster to be joined by Congressman Mark Kirk, former U.S. Senator Adlai Stevenson and economist Sandy Lincoln

[USPRwire, Mon Oct 23 2006] Steven Ganster, managing director of Technomic Asia, an international market consultancy specializing in China strategies for U.S. companies, will discuss China’s rapid economic growth and its impact on the U.S. economy at the tenth annual Economic Outlook conference at the Lake Forest Graduate School of Management in Lake Forest, Ill., on Oct. 27.

As a founder of Technomic Asia, Ganster has extensive experience across multiple industries and geographies through more than 25 years of international consulting. He has broad industry experience, having completed more than 550 assignments since the early 1980s for many of the world’s leading companies, assisting clients in international market entry and strategy development throughout Asia and China.

“Every company, large or small, needs a China strategy. That strategy might be ‘no’ or ‘not now,’ but it’s tough to ignore the impact China can have,” said Ganster, who is also the author of “The China Ready Company,” a book about determining a company’s “China readiness.” “There’s more to China than cheap labor and low manufacturing costs. It’s a dynamic and quickly growing marketplace that can affect U.S. businesses in many ways.”

The event, co-sponsored by the graduate school and the Lake Forest / Lake Bluff Rotary Club, features other prominent speakers, including Congressman Mark Kirk, economist Sandy Lincoln, and former U.S. Senator Adlai Stevenson III. The event will be moderated by Len Walter of WBBM NewsRadio 780. Visit www.economicoutlook.us for more information or to register for the event.

About Technomic Asia
Technomic Asia is a strategic consultancy with more than 20 years of experience helping clients plan and execute Asian growth strategies. Technomic Asia assists companies in entering the Asian market or in expanding their business by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success. Technomic Asia’s Steven Ganster and Kent Kedl are co-authors of “The China Ready Company,” a book that details the formation of a successful China strategy. (www.technomicasia.com)
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