Car Rental in Austria - New Market Study Published
New Transportation market report from Euromonitor International: "Car Rental in Austria"
[USPRwire, Fri Jan 23 2015] Car rental is a rather stable category in Austria and sales in the category are dominated by just five major companies. While Austrians are well-known for always pay attention to the price/quality ratio of all goods and services they pay for in an attempt to secure the best value for money available, at the same time they are also willing to remain loyal to all companies with which they have developed longstanding relationships. This is especially beneficial for leading car rental brands such as Europcar, Hertz and Avis and this also led to positive growth in current value sales and the number of transactions in car rental in Austria during 2013.
Car rental in Austria is expected to continue developing steadily over the course of the forecast period. The category’s leading players are expected to shift their focus towards targeting leisure tourists during the forecast period as business car rental is already quite saturated and already receives considerable attention from Austria’s car rental companies. For instance, The Hertz Group recently announced that it would begin focusing more on leisure car rental in Austria, principally through its recently acquired brand Dollar Thrifty, which it assumed control of during 2012. In addition, the leading operators in the category are also expected to continue focusing on car rental outlets located at airports during the forecast period as these locations give car rental companies access to the highest numbers of potential customers.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Car Rental industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Car Rental in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Car Rental in Austria?
* What are the major brands in Austria?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?
Reasons to Get this Report
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