Web Application Lets Users Create An Oil Spill On Any Website To Raise Awareness About Clean Energy

InstantOilSpill.com has tallied over 250,000 website visits internationally, in less than a week.

[USPRwire, Wed Jul 07 2010] InstantOilSpill.com raises awareness about the dangers of fossil fuels and encourages visitors to learn more about clean energy. The website was created by A Cleaner Future, a partnership between the Mark & Phil and Greener Media.

The website works by having the user provide a web address into a form at http://instantoilspill.com. Once the form is submitted, the user then will see the website they've specified and slowly an oozy black cloud will fill the screen. At the very end of the sequence a random inspirational quote appears along with buttons encouraging the user to learn more and share the site with a friend.

"We wanted to create a viral piece that makes people stop in their tracks and think, even if for a minute, that we need to find a sustainable future for our energy" says Daniel Schutzsmith, Creative Director and Co-Founder at Mark & Phil.

The purpose of the website is ultimately to raise awareness about A Cleaner Future (http://acleanerfuture.org), a partnership between Mark & Phil and Greener Media to provoke, inspire, and provide information about alternative and renewable energy sources. The organization uses traditional advertising tactics like viral marketing, social media, and micro-websites to spread its message of creating a more sustainable energy policy in America.

"InstantOilSpill.com is the first in several viral pieces that we're going to be unveiling over this expectedly hot summer," says Phil Buccellato, Founder of Greener Media. "As gas prices rise and Americans see the devastation of the Gulf disaster, it makes us all realize that we need to talk about these things now, not later."

Greener Media is also putting together a documentary about the communities that are struggling to survive around the Gulf Oil Spill. They've started a webpage to raise funds for their trip back to the Gulf to collect more footage and stories. Info can be found at ACleanerFuture.org

The design and programming of the website was created by Mark & Phil through the use of Adobes Flash technology and web standards HTML and CSS. The video of the oil was shot by Greener Media.

About Mark & Phil
Mark & Phil (http://markandphil.com) provides cause marketing and philanthropic strategy for non-profits and socially responsible companies. Built on the philosophy that all good causes deserve a chance to become great, Mark & Phil acts as an organizations external marketing and philanthropy department. They believe that the future of business should be focused on growing the triple-bottom-line, a no harm approach that will empower people, help the planet, and make a profit.

About Greener Media
Greener Media (http://www.greenermedia.com) is an award winning multimedia production company based out of Brooklyn, New York. Everyone has a unique story, and Greener Media works intimately with their clients to help them communicate those stories to the world. They believe in improving the health of our planet and they're trying to do their part to help to make that happen.