Tom Petty Outperformed by Karaoke Singers in NYCA Promotion for SignOnSanDiego.com
Full-service San Diego-based marketing agency NYCA creates an event-within-an-event at Tom Petty concert for client SignOnSanDiego.com
[USPRwire, Sun Nov 19 2006] The singers who received the most attention at Coors Amphitheatre’s recent Tom Petty concert weren’t the Heartbreakers but rather the wanna-be audience members who took starring roles in the pre-show karaoke contest sponsored by SignOnSanDiego.com.
“Our goal was to establish SignOnSanDiego as the fun expert, the only source you need for local entertainment information,” said Michael Mark, creative director/ceo of full-service marketing agency NYCA. “The contest has already driven traffic to the website where the clips can be seen in all their hilarity, and visitors are then forwarding their favorites to their friends.”
Clips of the karaoke performances, featuring the winners in the Best Air Guitar, Most Passionate and an eclectic (read “weird”) variety of other categories, can be found on www.signonsandiego.com/karaokecontest. Because the contest was so popular, another one will be held at the upcoming Jimmy Buffett concert at Coors Amphitheatre.
SignOnSanDiego.com is the number two newspaper site in the country, second only to WashingtonPost.com. In San Diego, the site ranks right behind Yahoo in popularity.
NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include AutoAnything, San Diego Convention and Visitors Bureau, National City Mile of Cars, New Dental Choice, TaylorMade Golf, Rossa Putters, Maxfli Golf, TaylorMade Performance Labs, DIRECTV, ViewSonic Corp., Agent 155, The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, Penta Water, and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to www.nyca.com to learn more.
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