Thermo TX Selects Antarra Communications to Provide Comprehensive Marketing Program for Medical Devi
Campaign to Promote New Mobile Stimulation (TENS) Products Featuring Hot and Cold Therapy
[USPRwire, Tue Aug 28 2007] Antarra Communications, a fast growing public relations and marketing communications firm, has been selected as Agency of Record by ThermoTX. The agency will provide an educational and brand development program for the new FDA approved pain management products. The new technologies involved in ThermoSTIM products combines modalities of hot or cold therapy with TENS or muscle stimulation. Antarra's medical industry expertise and established agency team were key factors in the decision.
“We were looking for an agency that had specific experience in the medical device market segment as well as in the sports medicine categories. Antarra Communications has a long, award-winning history in these vertical markets,” stated Dr. Henry Chang, Senior Partner for ThermoTx.
“Through years of pain management experience, we created these products to provide patients an effective solution for pain management and treatment of muscular-skeletal injuries. By combining the modalities of Electrical Muscle Stimulation (EMS) and TENS with hot or cold therapies we provide an easy solution to synergistically treat injuries for faster healing and recovery,” added Chang.
“Antarra will provide focused strategic counsel, creative services, media relations and branding support for ThermoSTIM Braces that combine Electrical Muscle Stimulation or TENS with a choice of hot or cold therapy. ThermoSTIM is a completely portable unit that allows treatment to continue beyond the training room or doctor’s office. We are looking forward to introducing the ThermoTX pain management products,” stated Antarra Communications Principal and Co-Founder, Carol Warren.
This October, Antarra will be launching Thermo TX at the American Academy of Family Physicians 2007 Assembly in Chicago and at the American Society of Anesthesiologists 2007 Annual Meeting in San Francisco.
About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing communications firm featuring a variety of marketing and public relations services. The agency provides support for the communication needs of companies in industries including: aerospace, consumer electronics, defense, industrial, manufacturing, medical, publishing, security and storage.
Antarra Communications is headquartered in Garden Grove, CA, with a New Jersey office to better serve its list of East Coast clients. Clients are located in the major tech centers of the US and around the world. Visit "http://www.antarra.com" or call 714-891-3660.
--30--
ThermoTX
Contact: Barbara Stracner
Antarra Communications
(714)891-3660
bstracner@antarra.com
Del.icio.us
Digg
Furl
Blinklist
Reddit