Target Worldwide Produces New Cinergy Health Infomercial
Miami-based advertising and marketing company completes production of first long-form direct response TV spot for health insurance company.
[USPRwire, Mon Apr 20 2009] Target Worldwide (www.TargetWorldwide.com), a full-service bilingual (English and Spanish) agency specializing in results-oriented marketing was selected by Cinergy Health to produce its first half hour infomercial for nationwide TV distribution.
This infomercial is the most recent direct response spot produced by Target Worldwide for this client. Since being approached by Cinergy Health about a year and a half ago, Target Worldwide has developed and produced approximately six short-form (60 second) TV direct response ads including the very successful ‘Burger and Cigarettes.’ ‘The $5 a day spot, as we call it, has been airing nationally for over 16 months and remains a superb performer’ says Amiel Moskona, President and Creative Director of Target Worldwide. ‘Its cost per lead and conversion rate continue to be outstanding. This is quite remarkable, as the burn rate for TV ads is generally very fast’ he added.
‘Cinergy Health has been depending on the expertise of Target Worldwide since the inception of our insurance plans,’ commented Steve Trattner, Cinergy Health’s Chief Marketing Officer. ‘Their advertising expertise has helped catapult Cinergy Health into the health insurance industry while achieving and exceeding our direct response marketing metrics in a cost-effective manner.’
The infomercial is scheduled to hit the airwaves in different markets around the nation. Shot entirely in HD, it communicates the clear benefits of Cinergy Health’s insurance coverage to the millions of Americans who either have insufficient or no health insurance for themselves or their families.
Since its founding in 1994, Target Worldwide provides strategic, consulting and creative advertising and marketing services in English and Spanish for clients such as: Hertz, Humana, KFC, Aquamarine Partners/Vertical Yacht Club among others.
For additional information about Target Worldwide, please contact Amiel Moskona at 305-935-3244 or visit www.TargetWorldwide.com or www.AmielMoskona.com.
