TRANCE Marketing Group President Receives Certification in Inbound Marketing

Inbound Marketing University awards the Inbound Marketing Certification to TRANCE Marketing Group (http://www.trancemarketinggroup.com) president, Troy Scheer.

[USPRwire, Thu Feb 25 2010] Inbound Marketing University awards the Inbound Marketing Certification to TRANCE Marketing Group (http://www.trancemarketinggroup.com) president, Troy Scheer, as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges Scheer’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Scheer, president and founding partner of Trance Marketing Group, brings extensive knowledge in brand building and sustainability, delivering the ability to integrate strategic planning with tactical implementation, making sure that no areas of a marketing initiative are overlooked. Simply put, Troy works hand-in-hand with clients making sure objectives, strategies, and tactics are congruent with the client’s brand promise. He understands that the main goal of each client is to attract, nurture, and retain quality customers. Troy brings extensive experience in brand strategy, experiential marketing, SEO, public relations, advertising, interactive and neuro-marketing in the business-to-consumer and business-to-business arenas. Scheer joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals across the U.S. have successfully passed the IMU program.

To complete the Inbound Marketing Certification, Scheer completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About TRANCE Marketing Group
TRANCE Marketing Group provides mid-level companies with integrated marketing services based on sound business and marketing strategies. TRANCE Marketing Group helps clients achieve brand strength and sustainability by delivering integrated strategic planning with tactical implementation, utilizing the most effective marketing tools to achieve brand objectives. TRANCE Marketing Group scope of service includes experiential marketing, SEO, Social Media, public relations, advertising, interactive and neuro-marketing in the business-to-consumer and business-to-business arenas. (Learn more by visiting http://www.trancemarketinggroup.com)

About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.