Sterling Bank Launches Radio Advertising Campaign with Creative and Media Buying from Radio Lounge

When Houston based Sterling Bank decided it wanted to use radio advertising to acquire new business customers, Radio Lounge was the choice for strategy, creative development, production and media buying services.

[USPRwire, Fri Jan 30 2009] Headquartered in Houston, with branches in Houston, Dallas/Ft. Worth, and San Antonio, Sterling Bank was poised to increase market share for 2009 in the always competitive area of business banking. With no connection to the Fannie Mae, Freddie Mac, or the sub-prime mortgage debacle, Sterling Bank wanted to get the word out – We are strong, and we are Texans focused on helping Texas businesses


When Sterling Bank decided to launch a media campaign, it chose the cost effective medium of radio advertising to get the word out. “We could pinpoint target the business executive with radio”, says Radio Lounge Creative Director and Partner M. Bruce Abbott. “We were able to drill down the exact radio stations and dayparts that best reached these business owners and negotiate extremely efficient media buys”


The message in the radio commercials was simple. “Sterling Bank is proud to have had no connection to the issues that you see in the news like Freddie Mac and Fannie Mae”, comments Radio Lounge President and Partner Ray Schilens, “they are a strong partner for business, and they are Texas based- not located in some other part of the world. They understand the market and the Texas business climate”.


Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit http://www.radioloungeusa.com