Search Engine Marketing Expert Meaghan McCann To Present at WXW Forum 10

Meaghan McCann owner and principal consultant of Search Ad Marketing will be presenting at the Women's Exchange of Washtenaw event: WXW - Forum 10 - Now We're Talking. Meaghan will present on the topic of online advertising for women business owners

[USPRwire, Wed Apr 21 2010] A business’ online advertising budget can be the best part or the worst of any advertising spending they do. Business owners that have a real search engine marketing strategy can use an online advertising budget that accomplishes real measureable goals and not frustration and feelings of wasted spending. Alternatively, other business owners that don’t have a well developed search engine marketing strategy, especially small business owners who have to wear many different hats all at the same time, may end up feeling like their online advertising is difficult, too technical, confusing, and not worth their time or money.

Often times, a little bit of both might be true. The business owner who jumps in with both feet to do online advertising without some education and guidance might find that online advertising spending isn’t worth anything but a big headache. Alternatively, even the smallest business can benefit greatly from a simple but effective, well thought out search engine marketing strategy that isn’t at all difficult to implement. Online advertising is almost a “must do” these days according to Meaghan McCann of Search Ad Marketing. She ads however that “small business owners don’t need to feel like victims of traditional advertising methods”. In fact Meaghan shows how simple a well developed online advertising and search engine marketing strategy can be to implement and how it can really be a lot of fun and effective at the same time.

The Women’s Exchange of Washentaw (WXW) is hosting it's WXW Forum 10 – Now We’re Talking for women business leaders to educate, motivate, and engage the business community to work through common issues women business leaders face in efforts to run successful businesses. Meaghan McCann is hosting one of the breakout sessions at this workshop to show how “women business owners can take control of their advertising” and “stop feeling like a victim of ineffective advertising methods”.

The May 21st seminar, which will be held at Kensington Court in Ann Arbor, MI includes regional speakers, workshops, breakout sessions and networking opportunities. Meaghan’s special session on search engine marketing and online advertising is one of the breakout sessions. In this highly interactive, fun, and energetic session Meaghan will cover:

- The benefits of advertising online
- How to assess if your website is ready for pay per click advertising
- How to create, organize and maintain a pay per click account
- How to measure your results

Meaghan promises “you will leave the workshop armed with a campaign ready to implement on the Google AdWords program, so bring your laptop”.

The WXW seminar is on May 21st, 2010, starts at 8:00am and runs thru the 7pm with the seminar wrap up at 4:30pm and happy hour after that. Registration is open now and is $75.00 for attendees that register before May 1st and $95.00 after that. WXW and Meaghan McCann are excited to share all of this valuable information in hopes it will bring more visibility into how women business owners can take advantage the opportunities of search engine marketing and online advertising without wasting all their budget and countless hours of their time.

To register for the WXW Forum 10 – Now We’re Talking, visit http://wxwbusiness.com/2010/02/19/wxw-forum-2010-%E2%80%93-now-we%E2%80%99re-talking/