Philadelphia Area Design Agency MKJ Creative Partners with the Good Samaritan Shelter

MKJ Creative announces their partnership with The Good Samaritan Shelter for homeless men in Phoenixville, PA, trading experience in branding from the ground up, for brand positioning, logo and marketing material especially designed for the charitable organization.

[USPRwire, Thu Apr 08 2010] MKJ Creative is proud to announce their partnership with The Good Samaritan Shelter located in Phoenixville, PA. In a win-win situation, The Good Samaritan Shelter for homeless men needs brand positioning, logo, stationary, identity manual, brochures and other related items. MKJ Creative wants the experience of working with a company from beginning to end on brand positioning to a complete identity manual, and to gain better market exposure in the process. The roll out of the integrated marketing strategy is planned for early June, 2010.

With the initial positioning work already complete, MKJ is now working on the logo stage. “We chose this project to gain experience in branding a company from the ground up,” says Oz Whitesell, the Business Director of MKJ Creative. “It is an amazing opportunity to fulfill a desire of MKJ Creative’s and deliver on the needs of the Good Samaritan Shelter,” he continues.

With a current fiscal budget of $300,000 to provide for shelter and other needs of homeless men, The Good Samaritan Shelter could not afford the graphic design services that would allow them to have a world class brand that would establish their credibility and professionalism among their donors and contributors. Executive Director of The Good Samaritan Shelter, Nate Hoffer, explains, “As a small non-profit with limited resources, we rely heavily on the generosity of businesses like MKJ Creative to help us in our marketing and branding efforts. I have found all the staff at MKJ Creative to be professional, talented and attentive.” Mr. Hoffer adds, “Their insight and strategies will enhance the Good Samaritan Shelter brand; allowing us to generate more support and in turn, serve more homeless men.”

In the current economic climate, the need for services like those offered by the Good Samaritan Shelter is nearly overwhelming. MKJ Creative is rising to the challenge by providing strategic market planning for them, a package that would cost $25,000 on the open market.

About The Good Samaritan Shelter
Since 2002, the Good Samaritan Shelter has been the only shelter provider for single homeless men in northern Chester County. The shelter is able to serve approximately 80 men annually. Residents of the shelter receive much more than food, shelter and clothing. Programs are offered in the areas of budgeting, job readiness, health education and much more. Visit www.goodsamshelter.org to learn more about their important work.

About MKJ Creative
MKJ Creative is a woman-owned and managed creative marketing agency that has been providing outstanding graphic design services for clients in the Philadelphia area for over six years. Whether working with complex corporations with detailed graphic standards to work within and with small firms that are not sure what they need, their goal is to understand the need of our clients and to provide a custom graphic design that speaks to the function and integrity of the business that it represents.

Contact:
Oz Whitesell
MKJ Creative
595 Bethlehem Pike
Suite 121
Montgomeryville, PA 18936
877.MKJ.0111
info@mkjcreative.com
http://www.mkjcreative.com