Online Yellow Pages Advertising Often Overrated Says Top Expert
Contrary to popular opinion, many local businesses are wasting money advertising on online yellow pages and local search
[USPRwire, Wed Nov 15 2006] Barry Maher, the expert TIME called, “the most widely respected consultant, speaker and writer” on Yellow Pages advertising, said today that “too many local businesses are pouring too many dollars too soon into online Yellow Pages and local search.”
“It may be the wave of the future,” says Maher. “But the dull, old-fashioned, low-tech print directories are still the wave of the present. Businesses do need to be online. Just not at the expense of what’s driving in the dollars today. For most local companies, there’s still far, far more potential business in the print directories than in anything they might do online.”
Maher was speaking after the release of the completely updated, third edition of his classic book, ‘Getting the Most from Your Yellow Pages Advertising,” the best selling book on the subject. Based on the best research available, the new edition provides expert answers all the questions print and online Yellow Pages advertisers ask—and to those they never ask but should.
• How much should I be spending?
• What kind of ads should I have?
• How big should those ads be?
• What headings should I be under?
• What directories (print and Internet) should I be advertising in?
How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working?
Plus the book provides a complete step-by-step program for developing ads that get the call. Even when surrounded by page after page of ads all selling the same thing.
The American Management Association called “Getting the Most from Your Yellow Pages Advertising,” "An indispensable guide for any Yellow Pages advertiser . . . Achieve maximum results with minimum expense."
To quote TIME again, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible.”
For more information or to interview Barry Maher, contact Steve Wilson at 760-962-9872 or swilson@barrymaher.com or visit his website at www.barrymaher.com.
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