Marketing Edge podcast features PodZinger president
PodZinger’s Alex Laats discusses multimedia search technology for content creators with Marketing Edge host Albert Maruggi
[USPRwire, Wed Jun 14 2006] Marketing Edge, the popular podcast focused on providing helpful news and insight on marketing, PR and the changing media landscape, recently featured Alex Laats, president of PodZinger, in a discussion with the show’s host, Albert Maruggi, on multimedia search technology for content creators. The show is available for download at www.providentpartners.net.
As Web sites increasingly add audio and video formats to their information content, consumers and creators alike see the need for a new generation of search technology. PodZinger is a search engine that fulfills that need, giving Web searchers the ability to move beyond text and accurately search spoken words within audio and video content online.
Laats discussed the impact the search technology is having on media consumers and communicators in today’s installment of the Marketing Edge podcast.
“We have been really pleasantly surprised by the amount of viral uptake of the PodZinger search box,” Laats said. “This is the open community of RSS and blogging. We send them a PodZinger search box that can go up on their page, and then their content or all of PodZinger can be searched from their page. We have seen that steadily rise all on its own, and people do it not because we tell them to do it but because there’s value in having their content be discoverable.”
PodZinger enables users to find content anywhere within audio and video podcasts and jump directly to the point where their keyword is spoken. Using speech-to-text technology, PodZinger makes audio and video content searchable, a powerful revolution for communicators who are playing in the Web’s new-media landscape.
“Communication to customers involves content that businesses want to make available to everybody, and it’s important that it be found via search,” Laats said in the podcast. “When you put an audio or video podcast on your site and no one can search on the content in that podcast, it’s like putting a black spot on your site. It’s like black space, and what’s the point of black space when you’re trying to enable discovery?”
Albert Maruggi, host of the Marketing Edge podcast and president of marketing and PR firm Provident Partners, discussed with Laats that Provident Partners’ new Web site is one of the many leading-edge sites that includes site-specific PodZinger searching. This allows visitors to search the audio content of the Marketing Edge podcast right from Provident Partners’ new site. Visitors interested in crisis PR, for example, can search for, find and start playing files at exactly relevant segments within the audio file.
Laats and Maruggi also discussed the future of this search and delivery technology, particularly its evolution into a mobile solution for consumers and marketers.
“The one clear thing that I think will happen in the relative near future is the accessibly of audio and video via search from mobile devices. I also believe that being able to deliver a rich video or audio message at the point of customer decision is a really interesting idea, and one that has some real value,” Laats said. “Audio and video for business-to-business marketing – and the podcast format for doing that – are going to be incredibly important.”
Visit www.providentpartners.net to check out the Marketing Edge podcast and the entire interview with PodZinger’s Alex Laats.
About Provident Partners
Provident Partners is a full-service marketing firm based in St. Paul, Minn., that specializes in marketing communications, public relations and multimedia production. The firm’s clients come from a variety of industries, including technology, manufacturing and consulting services. Provident Partners has been covered by the Minneapolis Star Tribune, the St. Paul Pioneer Press, Minnesota Public Radio, Sales & Marketing Management and BrandWeek – and its clients have even more impressive clipbooks. Albert Maruggi, president of Provident Partners, is the host of the Marketing Edge podcast, an Internet-based audio show focused on providing helpful news and insight on marketing, PR and the changing media landscape. (www.providentpartners.net)
About PodZinger
PodZinger is powered by BBN Technologies, leveraging its 30 years of speech recognition research to transform multimedia content into searchable words. PodZinger opens up a previously untapped source of content via a simple Web search. Also, from the PodZinger site, users can subscribe to podcasts, download, view or listen to them, and have PodZinger deliver new podcasts on their own topics of interest using standard RSS feeds. So when it comes to finding what you want in podcasts and vodcasts…just ZING IT! (www.podzinger.com)
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